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The First Step in Email Marketing: Your Lead Magnet

  • March 29, 2019
  • By Grace
  • 0 Comments
The First Step in Email Marketing: Your Lead Magnet

DatabaseUSA.com recently published a blog titled the ‘Email Marketing Starter Kit. The blog reveals that email marketing is one of the best digital marketing strategies available today. It provides a $38 return for every dollar spent.

However, many companies often wonder about how to get subscribers onto their email list. Lead magnets are the best tool to convert visitors from your site into email subscribers. It is a tool to generate new leads, though it is a tool that has been used by advertisers for decades. The philosophy behind the lead magnet is simple. You provide a high-value guide or object to the customer in exchange for their email address and permission to continue contacting them over email.

Lead Magnets work because people can’t see the downside to anything that is free. Good lead magnets can encourage customer value optimization. However, there are several important tips to keep in mind before creating your lead magnet to ensure it is a high converting piece of information.

Get Inside Your Customer’s Minds
Understanding your audience might seem like Business101. However, it is often something people in business talk about without actually doing the research. An easy way to tell if you know your audience is to see if your digital information is in demand. If it isn’t, there is a mismatch with your audience.

First, you want to take a look at what people are already purchasing in your market. Though lead magnets are free, it is a great way to see what people are committed to spending their hard-earned cash on. Understanding your audience in this way allows you to see what their preferences are.

After you look at what is already selling, look into the reviews of the top selling products. This information can give your business insight into what changes the audience wants in the product, providing a perfect opportunity for you to create something better.

Use Audience Feedback to Refine Your Idea
Getting email subscribers is all about providing value to the audience. One of the easiest ways to do this is to ask for what they would prefer. You can do this by writing a blog post that details the potential lead magnets and asking what would be most useful to the audience. You can also ask for ideas on how to improve it.

Getting feedback from your audience helps your audience feel connected to your brand, especially when you start incorporating some of their feedback into the lead magnet. It also helps ‘seed’ the ground, so your readers are already excited to download the lead magnet once you publish it.

 

Asking for feedback can also be a great way to get people subscribed to your list who are not on your list already. When people start requesting similar information in the comments, it reveals that there is demand for the information.

 

Mistakes to Avoid
There are many lead magnets that simply do not work with the audience. It is the first step in the client acquisition process, but it also has to entice the reader to stay subscribed to your email marketing campaigns.

One of the biggest mistakes in lead magnets is creating information that is too vague. Businesses often do not want to give their best information away for free which will often lead them to create bland lead magnets. However, when you provide real value to your customer by giving them the information they need.

The next biggest mistake is a low-quality lead magnet. If the lead magnet distracts from the content by being unorganized with poor design, people will simply unsubscribe. If there are a lot of typos or poor grammar, they will also unsubscribe.

 

By Grace, March 29, 2019
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