Best Ways to Improve Your Healthy Living Blog

If you have a blog dedicated to issues such as health, fitness or dieting, you know what a good tool this can be for reaching your audience. However, there are always ways to improve your blog. Whether you’re just starting out, looking to get more traffic to a blog you’ve had for a while or trying to get more response out of your current readers, let’s look at some of the best ways to improve your blog.

Have a Unique Perspective

There are thousands of blogs that cover topics such as healthy living, exercise, diet and related areas. One of your challenges is to differentiate yourself from the competition and give people a reason to seek out your blog. If you’re an individual or small business, you can’t compete with celebrity bloggers with millions of followers. Fortunately, you don’t have to do this. Smaller blogs have advantages of their own, such as the ability to connect on a more personal level with readers. You can also emphasize your own personal point of view.

One of the best ways to engage readers is by telling engaging stories. Perhaps you have made your own journey into health and wellness. Whether you did this through diet, exercise or certain lifestyle changes, you should be open about sharing your insights. This approach is often more interesting to people than a more clinical approach. Of course, there’s nothing wrong with including facts and research to back up your experiences. However, it’s the personal approach that makes your blog unique.

You might also be able to carve out a very specific niche. Your specialty might be related to herbs, meditation, yoga, hiking, gardening or a certain type of exercise routine. Even if you’re not the only person on the Internet talking about this, you can do so from your own perspective. Always look for ways to provide unique insights as opposed to generic information that can be found on hundreds of other sites.

Make Your Blog Appealing and User-friendly

People who visit a healthy living blog are looking for tips, information and resources to help them improve their lives. There are many places online where they can find this type of information. If you want to attract a loyal readership, it’s essential to make the appearance and function of your blog user-friendly.

If you’re not a programmer, it’s best to use a platform for your blog that’s both flexible and easy to use. WordPress blog hosting is the best solution for many people. This gives you the choice of many themes and features to make your blog attractive and easy to navigate. Here are some things to keep in mind about the structure and layout of your blog.

• Keep your posts and pages uncluttered. Focus on providing helpful information in a way that’s easy for people to access. Use images, infographics and perhaps videos to break up text. However, don’t have so many visual elements that the page is cluttered.

• Make sure your call to action is visible. If you are trying to get people to sign up for your newsletter, you should have a button for this on every page. If you’re selling a product or inviting people to order a free sample, this offer should be very visible.

• Make sure you pages load quickly. Things that can slow down your site include too many videos or high-resolution images. Optimize images so they don’t slow down your site. If you’re using WordPress blog hosting, make sure you don’t have too many plugins. Some plugins are very useful, but having too many can slow down page loading time.

• Make sure your site is responsive. A responsive site is one that people can access from any type of device, including mobile phones. Many WordPress themes are responsive, which makes it easy for you to make your site mobile-friendly.

Engage With Your Readers

People who visit a health-related blog are interested in making positive changes. They probably have questions and want to share their own experiences and opinions. The more interactive you can make your blog, the more popular it will be. There are a number of ways to do this.

• Post regularly. This is a simple tip that applies to all bloggers. However, it’s one of the most essential practices of all. If possible, post something every day, even if it’s just a short comment, link or relevant YouTube video. If you don’t post at least once per week, your readers will forget about you.

• Engage with people on social media. You can send your followers on Facebook, Twitter, Instagram, Pinterest and other sites to your blog.

• Hold live events such as webinars or Google Hangouts. You might interview experts on certain health and wellness issues. Mention your blog during the broadcast.

• Invite questions and comments and always answer people. Ask people to send in questions. This helps you to establish yourself as an expert.

• Poll your readers. Ask them about their concerns and what topics they’d like you to cover.

Publish a Newsletter

If you’re not already doing this, a newsletter is one of the best ways to increase the size of your audience. Many people will visit a blog once or twice and then forget about it. If you get their email address, however, you have a way to stay in touch with them. Of course, a newsletter is a certain commitment of time and effort. However, if you want to build a large audience, it’s one of your best tools. Among other things, you can always include links to your latest blog post in the newsletter.

Find Ways to Improve Your Blog Every Week

Building a loyal audience is something that takes time. You can always find ways to improve your blog. When you’re in the health and wellness niche, you never have a shortage of material. New products, trends and developments are being announced all the time. Your challenge is to choose the topics that are relevant to your readers and to present them in an engaging manner.