With over 2.2 billion monthly active users on Facebook alone, it’s clearly the case that social media is a vital part of the modern digital experience. For marketers looking to capitalize on that fact to ensure that they reach as many people as possible, it’s important to optimize a brand’s use of social media platforms. By doing so you give yourself an opportunity to attract potential consumers via the medium. One way to do so is to install a Facebook video cover: not only will this give you more opportunities to display your key messages in a headline forum, it also projects a veneer of innovation and progress. This article will delve into these issues and explain why it’s important to install a social media profile cover in this manner.
A chance to project messages
At its basic level, the Facebook cover video function is designed to give brands a chance to project more messages than usual. After all: a static Facebook cover photo image, no matter how well designed, can only ever project a limited number of messages. A video, meanwhile, has so many different frames – even if it’s a short clip. As a result, there are many more opportunities to reach your target groups and as a result accumulate more followers to your online presence.
Take the example of a business which appeals to lots of different demographic groups. If you want to make it clear that seniors can use your product or service, for example, you could include clips of that target audience using the product. But you could also include visualizations of younger people using the product in order to create a wider appeal. So even with a Facebook video cover of just five seconds or so, it’s possible to reach all of your target groups in a simple and appealing manner.
Let’s be honest: Facebook video covers have their power, but they haven’t yet become so popular that they are used by the vast majority of major brands. Many brands still choose to use a photograph or another image as their cover – and for some digital marketers, this can be a tempting status quo. But rather than treat Facebook video covers as a risk, it’s worth looking at them as opportunities to be a little different. All digital marketing trends have to start somewhere – and by leading the way and using a video cover, your users and consumers are highly likely to see the move as bold and innovative and hence trust your brand’s products and services more.
Designing and installing video covers may seem to less experienced digital marketers a difficult aim to achieve. But this doesn’t necessarily have to be the case: there are lots of ways in which you can make it simple to install a video cover. The benefits, after all, are numerous: from the chance it offers to project messages, to the opportunity it provides to create an innovative and forward-thinking aura around your brand. It’s the sort of task which is important to commit to.